Carrot Express

In a long term partnership with Carrot Express, we have reimagined and executed over 10 locations, transforming them into warm and harmonious environments. This collaboration spans from full build outs across Miami to the brand’s expansion into the New York market, ensuring a consistent and elevated brand experience.

LOCATIONMiami and New York

SECTORCommercial Foodplace

SERVICEConcept to completion

YEAROngoing since 2018

Galery

The challenge of bridging athletic energy and luxury retail

The primary challenge for the Soul Runner project was to translate the high energy and bold personality of Tyreek Hill into a sophisticated retail environment that would resonate within the prestigious Aventura Mall. We needed to create a space that functioned not only as a point of sale for performance driven apparel but also as a sanctuary for the brand’s community. Our solution centered on a minimalist design language that utilizes natural materials and a neutral palette to create a serene, inviting backdrop.

The challenge of scaling a consistent and warm brand identity

The primary challenge in our partnership with Carrot Express was to develop a design language that could be replicated across multiple locations while maintaining a sense of warmth and local connection. We needed to create spaces that invite customers to relax and connect, moving away from the cold aesthetic often found in healthy fast casual dining. Our solution centered on a harmonious palette of natural textures and strategic lighting that defines the Carrot Express DNA. By managing the seamless coordination of design, construction, and procurement, we have enabled the brand to scale rapidly without compromising on quality.

Melon Design Studio acts as a core strategic partner for Carrot Express, overseeing the entire lifecycle of each new opening. From the initial site adaptation to the final procurement of custom finishes, our team ensures that every location meets the high standards of the brand’s identity. This partnership demonstrates our ability to manage large scale rollouts through structured workflows and clear communication. The result is a series of high quality environments that add long term value to the Carrot Express portfolio and provide a consistent, refined experience for their growing community of healthy food enthusiasts.