Emporio Protein is a concept developed in whole. We worked on their Identity all the way to the Commercial Space Design. The goal for this Design was to evoque the toughness and rawness that the fitness lifestyle brings; with the different material combinations. Such as Concrete, Raw Wood, Steel... Blending them with the Natural and Minimalist details; the plants, the colors & selected decorative items... The purpose was of delivering this Tough and Raw concept along the Natural "life" approach that the Emporio Protein brand promotes.